Case Study: Moonpig achieves its best-ever ad result with System1 pre-testing

How Pre-Testing Delivered Moonpig's Best-Ever Result

Moonpig, an online greeting card and gift retailer, faced the challenge of launching a distinctive multi-channel Christmas campaign to stand out in a saturated festive market. Their goal was to effectively communicate their personalisation features with an emotionally resonant advertisement. To ensure success, they partnered with vendor System1 and used its Test Your Ad Pro solution for pre-testing at the storyboard stage.

The solution involved System1 providing pre-test insights and expert guidance to optimize the creative, leading to a significant uplift in emotional resonance. The final campaign achieved a remarkable 5.4 Star Rating from System1, along with a 97% brand fluency score and a ranking in the top 3% of its category for long-term growth potential, marking Moonpig's best-ever result on the platform.

Moonpig

Dan Staples

Marketing Director UK