Case Study: esure boosts ad effectiveness with System1

Esure boosts ad star rating to 5.5 with System1

The insurance provider esure faced the challenge of standing out in a low-engagement, highly competitive market. To reimagine its iconic advertising for a modern audience, esure partnered with the vendor System1 and its Test Your Ad platform to pre-test a new, more entertainment-led campaign and gain confidence in its effectiveness before launch.

System1 implemented an iterative testing process, providing key metrics on emotional response to help optimize the creative. This solution resulted in a significant uplift, with the campaign's score increasing from 4.6 to 5.5 Stars, predicting exceptional long-term potential. The refined execution also achieved a 4% improvement in brand recall and strong scores for short-term activation, giving esure confidence in the campaign's broad appeal and commercial impact.

Esure