Case Study: DSW boosts ROAS and customer acquisition with System1 ad testing

DSW boosts ROAS 26% with System1

DSW, a major footwear retailer, sought to attract a new, younger Gen Z audience without alienating its existing loyal customer base. To validate its new "Let Us Surprise You" brand strategy and creative, the company turned to vendor System1 and its Test Your Ad pre-testing platform.

Using System1's testing, DSW verified its creative had strong short-term sales potential and high brand recognition. The campaign drove a 26% higher return on ad spend and a 10% higher average order value. Subsequent campaigns tested with System1 showed further improvement in metrics and successfully supported new customer acquisition, exceeding the company's sales goals.

DSW