Case Study: Boots achieves a 5.2-Star Christmas ad score with System1

Christmas Campaign Shines with Insights from System1

Boots, a major UK retailer, sought to build on the success of their previous Christmas campaign and win over consumers in the highly competitive festive season. Their challenge was to ensure their 2022 holiday advertisement would resonate with customers and drive both new and loyal shopper engagement. To achieve this, they partnered with System1 and used its Test Your Ad platform to gain pre-launch insights into the campaign's potential performance.

Using System1's platform to test the ad from storyboard to final edit, Boots developed the "Joy For All" campaign. The solution provided data-driven guidance to optimize the creative. The result was an exceptional 5.2-Star rating, placing it in the top 4% of all UK ads and positioning it for strong long-term growth. System1's testing also revealed high scores for short-term sales potential and brand recognition, with the campaign anticipated to reach 99% of UK adults during the festive season.

Boots

Peter Markey

Chief Marketing Officer