Case Study: Care.com transforms its brand and boosts ad effectiveness with System1’s Test Your Ad platform

Care.com Gears Up for a Complete Brand Transformation with System1’s Test Your Ad Platform and Guidance

Care.com, one of the largest online marketplaces for family care, faced the challenge of executing a complete brand transformation to reposition itself as a holistic support platform for a new generation of families. To ensure their first fully integrated brand campaign would resonate authentically and achieve both short and long-term business impact, they turned to vendor System1 and its Test Your Ad platform for consumer insights.

System1 tested a series of ads from the new campaign, measuring emotional responses to predict commercial impact. The results showed the ads all performed significantly above the U.S. average, with Star Ratings predicting 'Strong' to 'Exceptional' long-term growth potential. System1’s guidance also provided optimizations to enhance the creative. With these insights, Care.com confidently launched the successful campaign, which generated a strong positive consumer response and positioned the company for its next phase of growth.

Care.com

Meiling Tan

Vice President, Brand and GTM