Case Study: Affinity Petcare boosts Ultima’s ad effectiveness with System1

Affinity Petcare - Customer Case Study

Affinity Petcare, a leading global pet food manufacturer, wanted to ensure its new "More Humans" marketing campaign would effectively build its Ultima brand long-term and drive short-term sales upon launch in Spain, France, and Italy. The company partnered with vendor System1 and used its Test Your Ad platform to gauge the emotional response and predicted commercial impact of the campaign's creative content before its release.

System1 tested the ad with its platform, which provided a Star Rating based on viewer emotions and identified specific moments to optimize engagement. Following this testing and expert guidance from System1, Affinity edited the ad, resulting in exceptional scores, including a maximum 5.9-Star rating in Spain. These high scores, which predict strong brand-building and sales potential, gave Affinity the confidence to launch the successful campaign.

Affinity Petcare

Arnau Clofent

Marketing Director