Case Study: Serco achieves more accessible, engaging prison communications with Synthesia

Serco boosts prison communication engagement 9x with Synthesia

Serco, a global provider of public services, faced a challenge in communicating effectively with a diverse prison population at its HMP Dovegate facility. With many prisoners having low literacy rates or speaking English as a second language, traditional written communications and PDFs were inaccessible and failed to engage. To support rehabilitation, Serco needed a solution from vendor Synthesia to deliver clear and inclusive information.

Using Synthesia's AI video platform, Serco created weekly video updates and educational content translated into multiple languages, which were distributed directly to in-cell devices. This solution led to a 9x increase in engagement with a violence reduction campaign and a 55% increase in learning effectiveness reported by prisoners. By translating videos into 7 languages, Synthesia helped Serco ensure critical information was accessible to all, drastically reducing miscommunication risks.

Serco