Case Study: Lenovo scores purchasing intent and boosts retargeting with Syntasa

Lenovo targets $12 billion in online sales with Syntasa

Lenovo, a global technology leader and the world's largest PC vendor, faced the challenge of increasing its online sales to meet a CEO-mandated goal of $12 billion in annual revenue. Their Global Business Intelligence team needed to identify effective ways to score purchasing intent and target customers most likely to convert online. To achieve this, they turned to the vendor Syntasa for a solution.

Using the Syntasa platform, Lenovo's team was able to build customized machine learning algorithms that transformed complex datasets from various sources into actionable insights. Syntasa enabled them to efficiently score purchasing intent and create algorithmic models for customer retargeting. This solution allowed the analysts to focus on deriving insights rather than spending hours coding, ultimately helping Lenovo progress toward its significant online sales revenue target.

Lenovo