Case Study: BSH Home Appliances Group achieves automated, optimized global pricing and margin improvement with Syncron Price by Syncron

BSH Home Appliances Group Automates and Optimizes Global Pricing Strategy

BSH Home Appliances Group, the largest home-appliance manufacturer in Europe, faced global pricing inconsistencies, heavy reliance on manual processes, no centralized view of parts pricing, and an inability to run pricing simulations. To unify and automate its parts-pricing strategy and boost aftermarket performance, BSH selected Syncron and implemented Syncron Price.

Syncron deployed Syncron Price across BSH’s global operations, using AI/ML-driven segmentation, customizable dashboards, pricing simulations and automated approval thresholds to centralize and optimize pricing decisions. As a result, Syncron enabled consistent, transparent pricing, full portfolio visibility, automated item segmentation and streamlined operations—helping BSH improve efficiency, identify pricing opportunities and maximize margins, sales volumes and service profitability.

BSH Home Appliances Group

Michael Loes

Pricing Manager