Case Study: Al-Futtaim exceeds annual targets with Syncron Price and Inventory solutions

Al-Futtaim overachieves targets by 26% with Syncron

Al-Futtaim, an automotive aftermarket leader based in Dubai, faced challenges with its historical pricing strategy, which was not aligned to the market and resulted in complex discounting structures. This made it difficult to react quickly to fluctuating market trends. To support its digital transformation, Al-Futtaim turned to vendor Syncron and implemented the Syncron Price solution.

By deploying Syncron Price, Al-Futtaim aligned its pricing strategy to customer expectations, resulting in over 80% of sales no longer requiring discount negotiations. The solution sped up processes for sales staff and improved customer service. Most significantly, Syncron helped Al-Futtaim overachieve its annual goals by 26% in the first year of implementation.

Al-Futtaim