Case Study: Al-Futtaim achieves 26% target overachievement and market-aligned pricing with Syncron

Al-Futtaim Exceeds Annual Targets with Parts Pricing Strategy Supported by Syncron Solutions

Al-Futtaim, a Dubai-based leader in automotive aftersales, was grappling with a historical pricing model that drove discounting, left prices misaligned with market expectations, and made it difficult to react quickly across a complex inventory of hundreds of thousands to nearly a million SKUs. To modernize pricing and inventory operations, Al-Futtaim engaged Syncron and adopted Syncron Price and Syncron Inventory to support its B2B and B2C parts channels.

Syncron deployed AI-driven pricing and automated replenishment to align prices to demand, prevent below-cost liquidation, and reduce aged stock while speeding up field sales processes. The Syncron solution delivered measurable results: over 80% of sales no longer required discount negotiations, improved customer service and NPS, faster operations, and Al-Futtaim hit its annual target by October and overachieved year one goals by 26%, with continued outperformance in year two.

Al-Futtaim

Jawahar Ganesh

Automotive Director