Case Study: Premier Foods achieves streamlined planning and closer retailer collaboration with SymphonyAI (SR Virtual Store Design)

VR Helps Premier Foods Get Closer to its Retailers

Premier Foods, one of the UK’s leading food manufacturers, faced significant retail disruption from online growth, convenience formats and discounters that led retailers to cut SKUs often without supplier consultation. To regain influence in assortment decisions and better visualize range changes, Premier Foods partnered with SymphonyAI and implemented SR Virtual Store Design (a virtual reality solution) within its compact merchandising lab.

SymphonyAI’s SR Virtual Store Design enabled immersive visualization of assortments and streamlined planning, eliminating many execution issues tied to paper-based processes. The VR-enabled facility helped Premier Foods deliver profitable category-growth initiatives that can be executed in-store, strengthen collaboration with retailer partners, and establish the business as an extension of retailers’ category planning capabilities — giving Premier Foods a competitive edge thanks to SymphonyAI.

Premier Foods

Jeremy Peters

Premier Foods