Case Study: Anheuser-Busch InBev achieves faster, validated shopper insights to guide product development and e-commerce activation with SymphonyAI

Using research, analysis and validated shopper insights to develop the right product

Anheuser-Busch InBev partnered with SymphonyAI to address a global shopper‑insights challenge: the need to deliver fast, actionable answers across diverse markets while closing major gaps in sell‑through reporting. AB InBev needed speed to insight to drive e‑commerce activation and to validate new product and packaging investments before making large commitments.

SymphonyAI delivered this through its Symphony RetailAI package‑testing project and by combining internal and external datasets and methods — aggregating sell‑through from millions of outlets and using tools such as VR/AR, neuro‑measurement and eye‑tracking. The solution produced category‑management framed recommendations that sped responses for sales and category teams, validated go/no‑go investment decisions, and consolidated data from millions of points of sale to enable more confident, faster commercial execution.

Anheuser-Busch InBev

Marty Siewert

Global Director Shopper Insights