Case Study: Tyson Foods achieves deli category growth and cuts peak out-of-stocks with SymphonyAI Sales and Consumer Insights

Tyson Foods unlocks category growth through sales and consumer insights

Tyson Foods, a multinational leader in protein with roughly $42B in annual sales and a $1.7B deli business, faced a blindspot in the deli category: PLU-based, manually entered sales data obscured what shoppers actually bought, and the company lacked qualitative insight into shopper emotions. To unlock category growth and create emotional connections with shoppers, Tyson Foods partnered with SymphonyAI (via its Symphony RetailAI Sales and Consumer Insights solution) and used virtual reality to validate shopper feelings.

SymphonyAI deployed its Sales and Consumer Insights solution plus VR to combine quantitative and qualitative data, revealing that rotisserie and fried chicken were out of stock 10–11% of peak meal times and that 67% of deli shoppers experienced confusion (only 3% asked questions, and 97% accepted guidance when given). Using these insights, Tyson launched the Olive self‑serve digital kiosk and improved production/execution to boost product availability and drive higher deli and cross‑store purchases, turning SymphonyAI’s analysis into measurable operational and sales gains.

Tyson Foods