Case Study: Tyson Foods increases prepared foods sales and shopper satisfaction with SymphonyAI

Tyson Foods - Customer Case Study

Tyson Foods faced the challenge of connecting with time-pressed, savvy shoppers by uncovering their deep, unarticulated needs and moving beyond transactional messaging. To do this, Tyson partnered with SymphonyAI — using SymphonyAI’s retail analytics and shopper-response tools — to test a path-to-purchase “Educate and Inspire” approach aimed at increasing shopper satisfaction and loyalty.

Tyson implemented coaching experiments, a friendly kiosk persona called “Olive” to guide meal creation, and shifted retailer communications from product/price to meal solutions. With SymphonyAI’s insights, they measured strong engagement and impact: 67% of deli shoppers showed signs of confusion (only 3% asked questions), 97% accepted advice when given, and a 90‑day retailer test saw prepared foods move from a -5% trend to +7% (a 12-point improvement), demonstrating measurable lifts in satisfaction and sales.

Tyson Foods

Eric Le Blanc

Director of Marketing, Deli