Case Study: SPAR International achieves profitable digital growth and improved eCommerce with SymphonyAI

SPAR International driving profitable growth in today’s digital world 60 seconds

SPAR International, a global grocery retail network, faced the challenge of driving profitable growth as customer expectations shift toward local products, clear provenance, immediacy and digital engagement. To meet these changing demands and make supply chains more predictive and responsive, SPAR worked with SymphonyAI, leveraging AI-driven analytics and master data solutions to better understand customer behavior and tailor store assortments.

SymphonyAI implemented AI capabilities that improved SPAR’s master data—identifying inaccuracies and suggesting updates—and supported range analysis to make assortments more relevant to each store’s customer profile. Those changes significantly improved SPAR’s eCommerce operations, increased the relevance of in-store assortments through better analytics, and helped SPAR International drive more profitable, digitally enabled growth.

SPAR International

Tom Rose

Head of International Operations