Case Study: REWE achieves personalized omnichannel campaigns and stronger customer loyalty with SymphonyAI

REWE - Customer Case Study

REWE, a leading European supermarket banner within the REWE Group (€54bn sales, present in 19 countries), faced the challenge of understanding the real-time purchase behavior of its 4 million loyalty customers who generate more than 8 million transactions each week. Seeking to move beyond static socio-demographic profiles, REWE turned to SymphonyAI and its Customer Insights and Personalized Marketing solutions to underpin a new, customer-centric loyalty program.

SymphonyAI implemented Customer Insights and Personalized Marketing to segment customers, deliver personalized omnichannel campaigns, and enable faster reactions to market changes. As a result, REWE gained significant, actionable insight into customer needs, improved the shopping experience through targeted campaigns, and focused investment on the right products and stores—impacting all 4 million loyalty members and the 8+ million weekly transactions.

REWE

Jérémie Vilain

Director for Business Insights & CRM