Case Study: Pets at Home achieves up to 13% profit uplift and 12% sales growth with SymphonyAI Category Space Optimization

Pets at Home deploys store space and assortment optimization and sees big results

Pets at Home, the UK pet retailer with around 450 stores, was struggling with rapidly growing SKU ranges, limited shelf space and a need to free floor area for in-store services. Manual Excel-based planning couldn’t scale across stores that vary sixfold in size, so Pets at Home engaged SymphonyAI and its Symphony RetailAI category space optimization solution (SR Category Space Optimization) to identify delistings and tailor assortments without harming profitability.

In a proof of concept with SymphonyAI, Pets at Home saw profit outcomes jump from 2.5% under manual methods to 12%—a fivefold improvement; deployed stores have recorded profit increases up to 13% and sales growth up to 12%. SymphonyAI’s solution is now being rolled out to new stores and will support trading teams as they optimize assortments across varying store footprints.

Pets At Home