Case Study: Nestlé Purina achieves faster time-to-market and improved retailer engagement with SymphonyAI Virtual Store Design

Nestlé Purina PetCare sees virtual reality as innovative lever

Nestle Purina PetCare, a leading pet food and care manufacturer, faced slow, costly physical build‑outs for planograms and shelf concepts that limited agility and collaboration with retail partners. To accelerate concept‑to‑shelf execution and avoid expensive in‑store mockups, Nestle Purina evaluated new technologies and selected SymphonyAI’s Virtual Store Design virtual reality solution.

SymphonyAI implemented the Virtual Store Design platform to create rapid, customizable retail scenarios and enable iterative virtual demonstrations; as a result, 7 out of 10 customer engagements now include virtual demos, time‑to‑market has accelerated, and execution risk and costs have fallen. The SymphonyAI partnership improved retailer collaboration and helped Nestle Purina move from concept to in‑store execution faster and more efficiently.

Nestle Purina

Kenny Endermuhle

Senior Manager of Retail Innovation Strategy