Case Study: Giant Eagle achieves higher customer engagement and sales with SymphonyAI Personalized Marketing

Giant Eagle uses personalized marketing to make the lives of their customers just a little bit easier

Giant Eagle, a regional supermarket chain, needed to cut through everyday marketing clutter and better personalize offers across many channels—email, direct mail, mobile app, digital ads—while strengthening partnerships with CPG brands. To tackle this, Giant Eagle partnered with SymphonyAI and deployed SymphonyAI’s Personalized Marketing solution to harness loyalty data and inform channel and offer strategies.

SymphonyAI’s platform helped Giant Eagle create and manage offer banks, generate customer insights, and execute targeted campaigns, while using responder scores and A/B testing to refine segments and creative. The work produced more precise targeting, improved campaign performance and CPG partner ROI, and stronger customer engagement via the mobile app and Curbside Express—demonstrating measurable uplifts in responder scores and more effective, data-driven promotions.

Giant Eagle

Lindsay Meucci

Director of Marketing