Case Study: Giant Eagle achieves greater efficiency and precision in personalized marketing with SymphonyAI

Giant Eagle improves efficiency and effectiveness of personalized marketing campaigns

Giant Eagle, a US supermarket chain with more than 400 locations, had rich loyalty-card data but a very manual personalized marketing program managed across multiple Excel spreadsheets. To better leverage that data and run agile, targeted campaigns at scale, Giant Eagle selected SymphonyAI’s personalized marketing solution (along with its category planning capabilities).

SymphonyAI deployed its personalized marketing and category planning solutions to create a connected platform for marketing and category teams, enabling shared customer segmentations and data. As a result, Giant Eagle now executes multiple campaigns simultaneously with all offers centralized and easy to update, achieves more precise AI-driven customer targeting and faster visibility into offer redemptions, and has improved collaboration with CPG partners through clearer targeting and offer definitions.

Giant Eagle