Case Study: Jack Link’s achieves meat‑snack category growth and stronger retail partnerships with SymphonyAI (RetailAI Sales & Consumer Insights)

Driving the meat snack category forward at Jack Link’s

Jack Link’s, the world’s leading meat snack company, faced an over‑proliferated meat snacks category and needed clearer consumer insights to drive efficient assortments and make data‑driven recommendations to retail partners. To address this, Jack Link’s selected SymphonyAI’s Sales and Consumer Insights (Symphony RetailAI Sales and Consumer Insights) to uncover actionable customer intelligence.

SymphonyAI’s solution revealed consumer need states, when consumers eat Jack Link’s products, and interactions with other brands, enabling optimized category assortment and targeted recommendations. As a result, Jack Link’s presented these insights to its retail partner, which accepted the majority of recommendations—strengthening the retailer relationship and positioning the brand to drive category growth.

Jack Link’s