Case Study: Dr Pepper Snapple Group achieves $1.4M margin increase and category growth with SymphonyAI's aisle optimization solution

Dr Pepper Snapple Group - Customer Case Study

Dr Pepper Snapple Group, a Fortune 500 beverage company with over 50 brands, faced declining demand for carbonated soft drinks and pressure from retailers reevaluating center-store assortments. To identify category growth opportunities, protect share of shelf and deliver objective performance-focused recommendations, Dr Pepper selected shelf space planning—specifically aisle optimization technology—from SymphonyAI.

SymphonyAI implemented its aisle optimization solution and provided hands-on, unbiased support with retailers, helping Dr Pepper collaborate more effectively with retail partners. After one year at a West Coast retailer the project drove category growth across beverages and delivered a measurable increase in margin dollars of $1.4 million for Dr Pepper Snapple Group.

Dr Pepper Snapple Group

John Williams

Director of Category Management