Case Study: Coborn’s Inc. achieves space-aware, customer-centric assortments with SymphonyAI Integrated Category Planning

Coborn’s achieves space-aware and customer-centric assortments with integrated category planning

Coborn’s Inc., a 99-year-old employee‑owned grocery retailer operating 58 stores across the Upper Midwest, faced slow, manual category reviews, fragmented systems, and a lack of space‑aware tools to create customer‑centric assortments. To remove those hurdles without adding IT or merchandising headcount, Coborn’s Inc. selected SymphonyAI’s Integrated Category Planning (cloud‑based) to consolidate assortment, macro/micro space planning, and loyalty data into a single platform.

SymphonyAI implemented its Integrated Category Planning suite — including Intelligent Clustering, Assortment Optimization, Store Planning HQ and Planogram Automation — enabling Coborn’s Inc. to automate planograms, measure transferable demand, simplify assortment reviews, and move from insights to execution. The cloud solution required minimal IT effort, improved cross‑team collaboration, and delivered immediate, measurable gains in assortment agility and operational efficiency without added staff.

Coborn’s Inc.

Marty Thompson

Director Category Development