Case Study: Anheuser-Busch InBev achieves accurate product-test forecasting and actionable ROI insights with SymphonyAI Sales & Consumer Insights

Anheuser-Busch InBev on how they effectively measure product test performance

Anheuser-Busch InBev, the world’s largest brewer with over 500 brands, identified a specific brand in need of renovation but lacked a way to measure product tests at the store level and produce reliable forecasts. To address this, they selected SymphonyAI’s Sales and Consumer Insights to support store-level testing and KPI-driven measurement.

SymphonyAI implemented a fully customizable Sales and Consumer Insights solution, leveraging its retail partner connections to help choose test stores, build dashboards, and combine quantitative and qualitative data for accurate forecasting. During the 20-week test SymphonyAI’s solution showed initial positive sales within weeks and enabled AB InBev to identify what to keep, improve, or scrap, while providing ROI and incremental analysis to inform the renovation decision.

Anheuser-Busch InBev