Case Study: Albertsons Companies achieves real-time customer insights and loyalty-driven growth with SymphonyAI

Albertsons Companies - Customer Case Study

Albertsons Companies, led by Lisa Kinney, VP of Customer Strategy & Merchandising Analytics, faced a rapidly fragmenting retail landscape where customer choice and behavior vary widely across generations, channels and occasions. To better understand which customers matter most and where to place limited marketing and merchandising dollars, Albertsons partnered with SymphonyAI, using SymphonyAI’s retail analytics and customer-insight capabilities to connect disparate data sources and create a more real‑time, holistic view of shoppers.

SymphonyAI helped Albertsons stitch together in‑store, online and media touchpoints and apply a test‑learn‑scale approach to customer programs, enabling the team to model expected customer responses and prioritize investments with analytical confidence. The solution improved Albertsons’ ability to target loyalty and personalization efforts, accelerate insight‑driven decisions, and scale initiatives that drive measurable shifts in customer behavior.

Albertsons Companies

Lisa Kinney

Vice President of Customer Strategy and Merchandising Analytics