Case Study: METRO achieves unified local shelf and assortment planning with SymphonyAI

METRO Delivers Tempo Award-Winning Unified Shopper Experience

METRO, the international wholesale company behind grocery and franchise operations across multiple countries, needed a way to automate and speed up planogram and assortment planning while still supporting local preferences and country-specific compliance. To address this challenge, METRO turned to SymphonyAI and its Retail CPG shelf and assortment planning solution to help create a more consistent, efficient shopper experience across channels and locations.

With SymphonyAI Retail CPG, METRO implemented AI-powered shelf and assortment planning that delivers SKU-level recommendations, improves space efficiency, reduces labor, and supports localized assortments by country, region, and store. The rollout began in Romania and is expanding across Eastern Europe, with METRO reporting greatly reduced manual effort for shelf planning and a more unified experience for shoppers across METRO and MAKRO locations.

METRO

Dragos Oprisor

Convenience Digital Project Manager