Case Study: Extrafarma enhances personalized shopper journeys with SymphonyAI Personalized Marketing

Extrafarma’s Commercial and Logistics VP credits Personalized Marketing for recent successes

Extrafarma, one of the largest Brazilian pharmaceutical retailers, wanted to better understand individual shopper buying behaviors and customer profiles so it could improve its in-store experience and move toward more personalized shopper journeys. To support this goal, Extrafarma partnered with SymphonyAI and used its Personalized Marketing solution.

With SymphonyAI’s Personalized Marketing, Extrafarma gained shopper insights that helped it proactively offer products and services in a more tailored way. According to Extrafarma’s Commercial and Logistics Director, the partnership was fundamental to advancing personalization and strengthening the company’s customer engagement, though no specific quantitative results were provided.

Extrafarma

Renato Stefanoni

Commercial and Logistics VP