Case Study: STX Films Achieves Accurate Revenue Insights with SymphonyAI Media

SymphonyAI Media enables data-driven content and revenue optimization

STX Films, a global media organization, needed a better way to manage and reconcile the large, inconsistent data sets behind its multi-platform film distribution business. After finding inaccuracies and inflexibility in a previous solution, the company turned to SymphonyAI Media to improve tracking of purchases, performance, profitability, and revenue across platforms like OTT services and MVPDs.

SymphonyAI Media’s managed services team helped STX Films normalize disparate reports, restore data integrity, and add custom business logic to reflect the company’s agreements and promotional requirements. With SymphonyAI Media, STX Films gained accurate, timely reporting, eliminated the need for weekly data audits, and saved significant labor time by no longer having to constantly check and patch its database.

STX Films

Alex Keyes

Vice President of Content Finance and Deal Analysis