Case Study: Elsevier engages physicians and hospital administrators with Switch’s ClinicalKey Experience Tour

Elsevier drives 100% service renewal rate with Switch

Elsevier, a major publisher of health and science information, faced the challenge of gaining access to physicians and hospital administrators to launch their new clinical search engine, ClinicalKey. They needed to break through the traditional healthcare sales funnel to make a meaningful impact with their product.

Switch created a mobile experience tour with specially-trained field reps who traveled the country to provide hands-on demonstrations. This solution resulted in an average engagement time of 12 minutes and a 100% service renewal rate among visited clients, successfully impressing healthcare professionals at 468 events.

Elsevier