Case Study: TechCrunch achieves 30% higher search volume and nearly 50% fewer search exits with Swiftype Site Search

TechCrunch - Customer Case Study

TechCrunch, the leading technology news site founded in 2005, was publishing hundreds of articles weekly and attracting tens of thousands of daily visitors when its native WordPress search began returning irrelevant or no results. A previously adopted third-party search still went out of date as content grew, so TechCrunch needed a scalable, always-up-to-date site search that could handle their size and traffic without heavy engineering effort.

They installed Swiftype’s WordPress plugin—implemented in days—which provided real-time indexing, low maintenance, and a dashboard for manual result customization (useful for promoting events like Disrupt). The change delivered immediate gains: search volume rose 30% in the first month, overall page views increased noticeably, and search exit rate fell by nearly 50%, indicating much more relevant results and higher engagement.

TechCrunch

Nicolas Vincent

Lead Developer