Case Study: EO Media Group achieves 145% increase in ad revenue and stronger user engagement with Swiftype

EO Media Group - Customer Case Study

EO Media Group, a private, family‑owned publisher with 11 newspapers in the Pacific Northwest, needed robust search for a new ad marketplace on Capital Press. Existing newspaper vendor tools, WordPress search and plugins couldn’t scale to the hundreds of thousands of searchable items or drill into body copy, and the small team lacked time and budget to build a custom solution before launch.

They deployed Swiftype in weeks; it worked out of the box and added faceting and promoted listings that enabled a new revenue model and daily, actionable dashboard insights. Outcomes included a 43% increase in users, 17% more sessions, new users +46% and returning users +31%, ad revenue up 145%, a 175% increase in users viewing a second page after search, plus new advertiser opportunities (e.g., targeting “livestock”) and sold‑out campaigns.

EO Media Group