Case Study: BulbAmerica achieves 4.6× higher conversion rate and 12.3% larger orders with Swiftype

BulbAmerica - Customer Case Study

BulbAmerica, the largest U.S. ecommerce store for light bulbs, faced recurring search challenges as CEO Corey Frons moved between platforms: each new implementation required weeks of development and manual data work to get relevant results, and a tested Shopify app proved too slow. With a large inventory (50,000+ SKUs) and heavy reliance on on-site search, BulbAmerica needed a fast, easy-to-manage solution that delivered accurate results without constant backend effort.

Swiftype provided a quick, low-effort integration that returned highly relevant results and real-time indexing with BulbAmerica’s Shopify catalog. The company boosted conversions—search-originating users are 4.6× more likely to convert and spend 12.3% more per order—while using custom result ranking to promote high-margin items and handle no-result queries; the user-friendly dashboard lets non-technical staff manage search and focus on customer-facing improvements.

BulbAmerica

Corey Frons

CEO