Case Study: Asana achieves faster self-service and reduced support burden with Swiftype

Asana - Customer Case Study

Asana, the team collaboration app, had built a detailed product Guide to scale support without a large support team—but users struggled to find answers because the site search returned poor or no results.

After deploying Swiftype, search accuracy and speed improved so users found answers faster and often preferred the Guide to contacting support. Swiftype’s analytics revealed zero-result queries and top search trends, letting Asana add targeted content and reorder results quickly; a user-friendly dashboard and weekly reports kept the ops team aligned, reducing support load and uncovering new product-use insights.

Asana

Ryan Pittington

User Operations Lead