Case Study: Top US auto insurance company boosts quote volumes by 22% with Sutherland Global Services

Top US Auto Insurance Company - Customer Case Study

A top US auto insurance company needed to understand the effectiveness of its marketing media mix in driving quote volume to its call centers. The client required a smart, actionable, and scalable solution to analyze numerous factors, including media spend and external economic metrics. To tackle this challenge, they partnered with Sutherland Global Services, which leveraged its nBAAP™ platform.

Sutherland built a media mix model that identified key drivers for quote volumes and the incremental impact of each media action. The solution included creating what-if simulators to run multiple scenarios for optimal budget planning. This provided the carrier with previously unknown data on how different marketing tactics and external factors drive incremental quotes. As a result, Sutherland helped drive up quote volumes by 22% while keeping media spend constant and identified which key marketing channels maximize leads.