Case Study: a leading US-based movie theater chain achieves 2% incremental revenue with Sutherland Global Services

Leading US-Based Movie Theater Chain - Customer Case Study

A leading US-based movie theater chain faced significant challenges as competition from home-viewing options intensified. They needed to move beyond generic communications to their 10 million+ loyalty members and instead send personalized movie recommendations. Partnering with Sutherland Global Services, the client also required help to identify clear KPIs and optimize their return on marketing investment.

Sutherland Global Services applied its data science expertise to design and implement a customer behavior-based recommendation engine. This solution blended collaborative and content filtering to provide unique, weekly recommendations for each customer via their preferred channel. As a result of the partnership, the client realized a 2% increase in incremental revenue, a 4x improvement in communication relevancy, and significant gains in channel response rates.