Case Study: a leading US-based movie theater chain boosts loyalty engagement with Sutherland Global Services

Leading US-Based Movie Theater Chain - Customer Case Study

Sutherland Global Services partnered with a leading US-based movie theater chain that was struggling with stagnant growth and declining retention in its legacy, single-tier paid loyalty program. The client's marketing efforts were failing to acquire new members, and they needed a partner to help redesign the program for better customer attraction and retention.

Sutherland's solution involved a complete program revamp, including proposing and testing two new strategies with clear metrics. They created automated dashboards for executive management and built robust data science models to predict revenue and member behavior. The result of the new two-tier program launch was an exponential increase in success, including an 11X boost in enrollment rates and 80% growth in active memberships.