Case Study: a leading US telecom company achieves 70% campaign lift and 20% churn reduction with Sutherland Global Services

a leading US telecom company boosts campaign effectiveness 70% with Sutherland Global Services

The client, a leading US telecom company, faced significant challenges due to its legacy and manual testing processes. These slow, fragmented, and error-prone cycles resulted in long wait times for releases and inconsistent software quality. Sutherland Global Services addressed these issues by implementing its comprehensive test transformation solution, which featured the CloudTestr automation platform.

Sutherland's solution involved enhancing automation across UI, API, and mobile testing, establishing a Quality Engineering CoE, and implementing test data management and containerization. This transformation dramatically reduced test cycle times from days to hours. The results for the telecom company were substantial, including a 70% increase in campaign effectiveness, a 45% growth in personalized offer conversion, and a 20% reduction in customer churn, all delivered by Sutherland Global Services.