Case Study: Beer Cartel achieves 750% email growth and A$130K in revenue with SurveyMonkey

Using an annual survey to improve brand perception and revenue

Beer Cartel, an Australian craft beer retailer with a small marketing budget, wanted to become a thought leader and grow its mailing list and sales. In 2016 co‑owner Richard Kelsey launched the Australian Craft Beer Survey to track drinking trends and raise the brand’s profile.

Using SurveyMonkey, Beer Cartel turned the annual survey into a promoted industry benchmark—breweries encouraged customers to complete it and received a comparative report, while respondents shared emails. The survey has driven 40,000+ completions, grown Beer Cartel’s email database by 750%, generated A$130,000 in attributed revenue, and earned media coverage and business recognition.

Beer Cartel

Richard Kelsey

Director & Co-Owner