Case Study: SomaLogic achieves faster sales cycles and 30% response rates with SurveyMonkey (TechValidate)

SomaLogic - Customer Case Study

SomaLogic is a life‑science company that developed a novel protein‑detection platform to improve disease detection and diagnostics. They struggled to collect validated customer proof points because many of their customers (pharma, biotech, universities and government labs) were unwilling or slow to provide written testimonials, which hindered marketing, lengthened the sales cycle, and forced sales to repeatedly explain the value of their technology.

SomaLogic partnered with TechValidate to run targeted customer outreach and capture evidence quickly and compliantly; the program produced a 30% response rate, 77 case studies, and a pool of reference volunteers. The content was repurposed across email, sales collateral, lead nurture and social media, delivering faster sales cycles, stronger brand awareness, and measurable product impact—more than 90% of researchers reported at least a 2X acceleration in biomarker discovery (44% reported 5X).

SomaLogic

Evan King

Executive Director of Business Operations