Case Study: HP achieves rapid generation of 223 customer proof points for an 8-product launch with SurveyMonkey

Publishing Customer Evidence for Product Launch

HP Software faced a major challenge when it launched eight concurrent products under its Business Technology Optimization — Applications/ALM umbrella: the team needed a large volume of customer proof points, fast. Coordinating eight product managers, 100+ beta customers and legal approvals, the launch required cohesive messaging, tight timelines and far more directly sourced customer evidence than HP typically had available.

HP used the TechValidate platform to rapidly collect and publish customer testimonials, case studies and statistics, generating 223 vetted assets in under three weeks and achieving typical response rates of 15–30%. The on-demand content library let marketing, sales and PR pull approved proof points instantly across microsites, product pages, social and sales portals, helping the team go live two weeks early and dramatically speeding HP’s time-to-market.

HP

Cynthia Hester

Former Worldwide Customer Reference Lead