Case Study: 4C Insights preserves company culture and boosts employer brand with SurveyMonkey Engage

Preserve company culture and improve employer brand perception by listening to employees

4C Insights, a rapidly growing marketing-technology firm with about 225 employees across six offices (Chicago, New York, Seattle, London, Singapore and the Netherlands), needed to preserve the culture that made them unique while scaling—headcount rose 36% last year. CHRO Kim Norwesh wanted to pinpoint the company’s cultural “secret sauce” and address disconnection among new hires and distant teams.

They implemented SurveyMonkey Engage for continuous employee feedback, which revealed gaps in connection between colleagues and across locations; 4C then launched a monthly colleague‑matching program for informal meetups (in person or virtual). The automated pulse surveys made listening easy, and early results include improved engagement and higher Glassdoor ratings as the company scales.

4C Insights

Kim Norwesh

Chief Human Resources Officer