Case Study: Packet Design achieves scalable case studies and increased lead generation with SurveyMonkey (TechValidate)

Packet Design establishes credibility using TechValidate research

Packet Design, a provider of network management and route analytics used by large service providers like Comcast, Verizon and AT&T, needed compelling customer proof to reach highly technical prospects. With limited time and resources and customers often reluctant to share technology details, the marketing team struggled to scale case studies and other customer content to build credibility and drive lead generation.

By deploying TechValidate, Packet Design automated customer research and content creation—turning a single survey into 11 case studies, increasing survey responses fourfold, and generating dozens more publishable assets. The TechValidate statistics and quotes have been used across web pages, webinars, and sales decks to boost awareness, generate leads, enable sales conversations, and are now integrated into Salesforce to support future account-based marketing efforts.

Packet Design

Steve Harriman

Senior Vice President of Marketing