Case Study: Liftopia achieves integrated partner insights and faster growth with SurveyMonkey for Salesforce

Liftopia - Customer Case Study

Liftopia is a San Francisco–based commerce and resort technology platform for the ski industry that sells lift tickets, rentals, meal vouchers and analytics to hundreds of ski areas. Facing the need to validate a new concept and maintain two‑way communication with resort partners, Liftopia struggled with important survey and customer data living in separate silos across SurveyMonkey and Salesforce.

By deploying SurveyMonkey for Salesforce and running consumer and B2B surveys (including an initial 1,200‑respondent market test and ongoing NPS checks), Liftopia combined CRM and feedback data to validate its business model, guide marketing and product decisions, and strengthen partner relationships. The integration helped the company grow to hundreds of resorts and millions of customers while using partner feedback to continuously improve products, processes, and service.

Liftopia

Otto Imken

VP of Customer Support