Case Study: Hearst Magazines boosts training engagement and satisfaction with SurveyMonkey

Improving technical training with valuable feedback

Hearst Magazines, part of Hearst Corporation and publisher of titles like Cosmopolitan and Harper’s Bazaar, runs a global technical training program for 11,000 employees and up to 250 on-site classes serving about 4,000 people annually. The team was seeing declining engagement and information retention and spending excessive time and resources on follow-up.

By deploying SurveyMonkey Enterprise course evaluation surveys after each class, the team collected immediate, actionable feedback and made quick changes—splitting a two-hour class into two one-hour sessions and moving classes to an upper executive floor, among other refinements. These adjustments boosted employee satisfaction to 90%, confidence in trainers’ knowledge to 97%, improved retention, reduced support costs, and were easier to manage thanks to centralized admin and billing.

Hearst Magazines

Debra Robinson

SVP/CTO