Case Study: Wrike achieves viral, press-worthy content and boosts brand awareness with SurveyMonkey Audience

How Wrike uses market research to create viral content that engages customers

Wrike, a work-management platform, needed fresh, relevant content to stand out online and be seen as a thought leader. Corporate communications manager Brad Sanzenbacher and content marketer Brianna Miller faced the ongoing challenge of generating exciting ideas that would engage customers and attract leads.

They began running DIY market-research surveys with SurveyMonkey Audience (e.g., a “Swearing in the Workplace” study), collecting 1,120 responses in two days and using segmentation tools to spot compelling angles. The resulting data-driven content went viral—picked up by outlets like The Washington Post, Fast Company, and The Today Show—yielding 100+ media placements, boosting brand awareness, and cementing a strategy of original research-led content.

Wrike

Brianna Miller

Content Marketing Manager