Case Study: Wahl Clipper Corporation gains 6 million new customers by tapping grooming trends with SurveyMonkey

How Wahl Clipper uses SurveyMonkey expert solutions to stay on top of consumer trends

Wahl Clipper, the century-old inventor of the hair clipper with sales in 150+ countries, faced a sudden shift in consumer behavior when the COVID-19 pandemic closed barbershops and disrupted routines. Marketing VP Steven Yde needed fast, global insight into changing grooming needs and shopping habits to respond across diverse markets.

By using SurveyMonkey’s market research and pulse surveys, Wahl quickly identified about 6 million new at‑home clipper users and tracked sentiment, price elasticity, and behavior—finding roughly 30% of new self‑cutters don’t plan to return to barbers. Those insights informed product positioning, real‑time marketing adjustments, and cross‑country collaboration, helping Wahl stay nimble and drive business decisions through the crisis.

Wahl Clipper Corporation

Steven Yde

Consumer Division Vice President of Marketing