Case Study: BridgeCare Finance validates its business plan with SurveyMonkey Audience

How to validate your startup business plan with DIY consumer behavior surveys

BridgeCare Finance, led by CEO Jamee Herbert, is developing a financial service to help parents afford childcare so they can continue their careers. Jamee needed to validate demand, estimate market size, and gather investor-ready evidence—especially given findings that 1 in 3 parents carry childcare-related credit card debt and 60% return to work partly due to childcare costs.

She ran a DIY survey with SurveyMonkey Audience and received real-time responses within 24 hours, finding 77% of parents interested in the service. That market data shaped the business plan, helped secure early investor support, won a spot in Techstars Impact Accelerator, and now guides BridgeCare’s nationwide expansion and state targeting.

BridgeCare Finance

Jamee Herbert

Chief Executive Officer