Case Study: Freemake achieves streamlined, transparent remote product brainstorming with SurveyMonkey

How to use surveys to brainstorm and communicate new business ideas

Freemake, a small startup that builds multimedia apps for slideshows, music videos, and audio, faced the challenge of turning lots of product ideas into prioritized work while its team was distributed and resources were limited. With remote employees and the need to avoid costly missteps, the company needed a way to communicate, vet, and decide on new features efficiently and fairly.

They solved this by using surveys to centralize ideas gathered from support requests, analytics, and team discussion—using templates, an explicit “no criticism” rule, and anonymous voting (via SurveyMonkey) so everyone could contribute and reflect before voting. The process—reminders to vote, transparent publication of results, and moving chosen items to the roadmap—made feature decisions faster, reduced friction, and increased team buy-in and creativity.

Freemake

Victoria Kushner

Freemake