Case Study: Golden State Warriors achieve 19% NPS lift and a state-of-the-art fan experience with SurveyMonkey

How the Golden State Warriors create a world-class fan experience with SurveyMonkey

When the Golden State Warriors moved into the new Chase Center and expanded from a basketball team into an owner/operator of a major entertainment venue, they needed a reliable way to understand and exceed fan expectations across live events and digital touchpoints. Their challenge was to gather scalable, actionable feedback to differentiate the arena experience and guide business decisions.

The Warriors deployed SurveyMonkey Enterprise and Usabilla to collect 18,000+ responses across 33 surveys, driving a 19% increase in NPS. Insights informed a website redesign with streamlined navigation, new concourse offerings and more inclusive performance teams, and continue to guide strategy for future live events and post‑COVID planning.

Golden State Warriors

Brandon Schneider

Chief Revenue Officer